Growth is not a campaign you launch once. It is a system your teams can run every week. Most of the companies that come to us already know this. What they do not have is one partner who can diagnose the problem, build the platform and run the programs on it without three agencies pointing at each other.
I'm Christian Neff, founder and CEO of Markentive. We are a HubSpot Elite Solutions Partner headquartered in Paris, with teams in Bordeaux, Lyon and Rouen, and since 2012 we have helped more than 250 companies across Europe make HubSpot the operating system for marketing, sales and service. This is a short introduction to who we are, who we help and how we think.
Who we help
Our clients are ambitious B2B companies whose growth has outpaced the tools and processes behind it: technology and SaaS businesses scaling past their first sales team, professional services firms, industrial groups with long sales cycles, and organisations in healthcare, life sciences and financial services where every record has to be right.
The symptoms are familiar. Marketing reports a pipeline that sales does not recognise. The CRM holds three versions of the same customer. The website generates leads that nobody follows up in time. None of those is a tool problem on its own. They are what happens when strategy, build and execution are handled by different people who never sit in the same room.
How we think about HubSpot
We deliberately refuse to pick a lane. Markentive is a consulting firm, a digital agency and an integrator at the same time, because a CRM rollout nobody adopts and a campaign that lands in a messy CRM fail for exactly the same reason: someone solved one half of the problem.
Our method is called REBEL: REsolve, Build, Execute and Learn. We start by resolving what is actually holding growth back, which is rarely what the brief says. Then we build the HubSpot system around that diagnosis, across whichever Hubs the business needs, with the integrations that keep the data honest. We execute the programs on the platform we built, and we keep learning from the data once it is live, because the system that was right at launch is never right eighteen months later.
Where Portant fits
The last mile of a clean CRM is the document. A RevOps team can spend months getting deal, contact and company data right, and the moment a salesperson opens a template and starts retyping, that work leaks away. The quote carries a different price from the deal, the contract names the wrong entity, and finance finds out when the invoice bounces.
Portant closes that gap for our clients. It generates quotes, proposals and contracts straight from HubSpot properties, sends them for signature and writes the finished document back to the record. Our consultants set the workflow up inside the client's portal, check the implementation and hand it over, and the client keeps running it in their own account. Several Markentive clients already run their sales documents this way, and the feedback from their teams is the simplest kind: it works, and they stopped noticing it.
Where to find us
If your growth plan is ambitious and the system behind it is not, we should talk. You can find us at markentive.com, read our profile on the Portant partner page, or reach the team through our HubSpot Solutions Partner profile. If you want to see the document layer first, the Portant + HubSpot integration page walks through it in product terms.
Put your teams in growth mode. Then build the system that keeps them there.
