Let AI do the busywork. Let people do the human work. That is the whole job, and it is what most growth stacks still get backwards.
I'm Chris Fell, founder and managing director of g2m Solutions. We're a HubSpot Diamond Solutions Partner based in North Sydney, and we've been HubSpot's longest-serving partner in Asia Pacific since 2010. This is a quick introduction to who we are, who we help, and how we think about the go-to-market engine.
Who we help
Most of our clients are Australian businesses where growth has started feeling harder than it should. Professional services firms, manufacturers, technology and SaaS companies, distributors, not-for-profits. The common pattern is dozens of disconnected applications, customer data sitting in silos, and a sales team that is one CRM tab away from giving up.
By the time we get the call, lead quality is patchy, close rates are stuck, and churn is creeping. The team is excited about AI and quietly anxious about being left behind. Our job is to retool the engine so HubSpot, AI, and automation do the heavy lifting, and the people get back to the work only people can do.
How we think about HubSpot
We think in scalable growth engines, not campaigns. A campaign ends. An engine compounds. HubSpot is the platform we build that engine on, because it puts marketing, sales, and service on the same record without three integrations holding it together with sticky tape.
Before we configure anything, we map the work. Who does what, where does it stall, what does the customer expect at each step. Once that's on paper, the HubSpot build is straightforward, and so is the AI layer on top. We use our SmartScale approach to point AI at the busy work first, the bits nobody enjoys and nobody misses, so the team can spend their day on relationships, judgment calls, and the deals that actually move.
Where Portant fits
Documents are where a deal leaves your CRM and lands in your customer's inbox. If your data is clean in HubSpot but your quotes, proposals, and contracts are still being copy-pasted in Word, the engine has a leak right at the moment of truth.
Portant is the layer we use to close that gap. It reads from the same HubSpot fields the team already trusts, generates the document on the spot, and writes the result straight back to the deal timeline. Sales doesn't get a new tool to learn, finance gets one source of truth for what was sent, and the document moves at the speed of the deal behind it. That is exactly the kind of busy work AI and automation should be eating.
Where to find us
If your sales team is rebuilding the same proposal three times a week, your AI experiments aren't sticking, or HubSpot feels like a system the team logs into rather than works in, we should talk.
You can find us at g2msolutions.com.au, or get in touch directly at g2msolutions.com.au/contact. If you want to see what the document layer looks like inside HubSpot first, the Portant + HubSpot integration page walks through it in product terms.
Growth that scales. People who thrive. AI that works. That's the job.
