HubSpot workflow
Business Case Deck (Elegant)
Put a financial case in front of the economic buyer without building a deck from scratch. Portant fills the cover of a Google Slides deck with the deal name, the associated company and the deal's economic buyer from HubSpot, in the Elegant style.
~5 min setup Β· Used by 100+ teams
Trusted by 40,000+ teams
Overview
Generate a elegant business case deck from a HubSpot deal
A business case is the deck an economic buyer reads before deciding whether to spend the money, and it often gets assembled from a blank file the night before. The deal name, the account and the person signing off already sit on the HubSpot deal, yet someone retypes them onto the cover and checks the spelling on every slide.
This template takes that retyping away. Data merge fills the cover of a Google Slides deck with the deal name, the associated company and the deal's economic buyer, and stamps the date at run time. The slides behind it, from the executive summary to the decisions you are asking for, are fixed text with bracketed placeholders for your figures. Output management files the finished deck. This Elegant version uses title-case headings, numbers the closing asks from 01 to 04, and shows a sample brand wordmark on each slide for you to replace.
It suits account executives and champions who need to put an ROI case in front of a CFO or an evaluation team without a design project. Business Case Deck (Bold) and Business Case Deck (Formal) carry the same slides in a different look, and the whole family ladders up to proposals.
Who is this for
Is this template right for you?
Sales teams and account executives who send proposals regularly.
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A business case ready when the champion asks. The deck is generated from the deal the moment it is requested, so the cover is right and the structure is in place while the rep works on the numbers.
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The same case structure every time. Every rep presents the same slides in the same order, so a buyer who sees two cases from your team compares the numbers instead of the formatting.
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A fuller ask in a softer format. Title-case headings, a dated timeline and four numbered asks (Decide, Assign, Enable, Review) give the buyer a clear sequence, including a 30-day review against the case.
Setup
How to set up the elegant business case workflow
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Step 1: Connect HubSpot and Google Slides
Open Portant, install the HubSpot app from the Marketplace, and connect the Google Drive account that will hold the deck template and the generated presentations.
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Step 2: Set the fixed text once
Some of the deck is fixed text, not merged. Replace the bracketed Champion / Your Name on the cover and the email, phone and website on the closing slide with your own, and replace the sample Windmill Finance wordmark with your brand. The timeline ships with sample dates and the option descriptions are placeholders, so overwrite both.
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Step 3: Check the deal mapping
The cover tags are mapped to the HubSpot deal's name, its associated company and its Economic Buyer property. Confirm that property exists in your portal under that name, or point the tag at the field you use for the decision maker.
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Step 4: Set the trigger and filing
Choose the deal stage, app card button or workflow action that starts the run, and tell output management where to file the finished deck. The bracketed figures are the only edits left before it is presented.
Frequently asked questions
A business case deck is a short presentation that justifies a purchase or project to the person who controls the budget. It states the problem, the proposed fix, the cost, the expected return and the decision being requested. This template builds one in Google Slides from a HubSpot deal.
The cover uses the deal name, the associated company's name and the deal's Economic Buyer property. The date comes from the run timestamp. Everything else, including the presenter name, the figures and the contact details, is fixed text or a bracketed placeholder you fill in.
The Elegant version has a cover, executive summary, what changes, value proposition, investment options (Pilot, Standard, Enterprise), a dated timeline, the decision you are asking for and a thank you slide with contact details.
Yes. The deck ships with sample wording and bracketed placeholders such as the hours lost, annual value, first-year cost and payback period. The percentages and time figures on the What Changes slide are samples as well, so replace them with numbers you can support before presenting.
Elegant uses title-case headings, a sample wordmark on each slide, a dated timeline and four numbered asks. Business Case Deck (Bold) uses capitals and LOGO slots with three asks, and Business Case Deck (Formal) drops branding placeholders and merges the presenter from the deal.
Yes. The template is an ordinary Google Slides file, so you can edit the wording, reorder slides or add your own. Portant only fills the tags, so keep those in place if you want them merged from HubSpot.
Related templates
Business Case Deck (Bold)
Put a financial case in front of the economic buyer without building a deck from scratch. Portant fills the cover of a Google Slides deck with the deal name, the associated company and the deal's economic buyer from HubSpot, in the Bold style.
View template
Business Case Deck (Formal)
Put a financial case in front of the economic buyer without building a deck from scratch. Portant fills the cover of a Google Slides deck with the deal name, the associated company, the deal's economic buyer and the deal's champion from HubSpot, in the Formal style.
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