Free tools

Free markup calculator

Enter a cost and a markup to get your selling price, profit and margin. Free, with no signup.

Portant is rated 4.9/5 from 71 reviews on G2

Cost

Markup %

Results

Gross profit0

Markup0

Margin0

Selling price0

Markup = profit / cost. Margin = profit / selling price. The same profit is a bigger percentage of cost than of price, so markup is always the higher number.

Trusted by 40,000+ teams

How to calculate markup

Enter your cost

Type what the product or job costs you, including materials and labor.

Add a markup or a price

Enter the markup percentage you want to charge, or switch mode and enter the selling price you have in mind.

Read the results

The selling price, gross profit, markup and margin update instantly as you type.

More than a calculator

Put your pricing to work

Working out one price is quick. When priced quotes and invoices go out every week, Portant generates, e-signs, sends and tracks them automatically from HubSpot, Google Workspace and Microsoft Office, with the templates you already use.

Trigger

New Deal in HubSpot

Connected

Generate

Contracts Proposals Sales decks Quotes Invoices SOWs Contracts Proposals Sales decks Quotes Invoices SOWs

Generated

Send & Sign

Email + PDF & E-Sign

Sent

Save & Sync

HubSpot + Drive + OneDrive

Saved

Start free with Portant See our plans

Price with the numbers, not a guess

Markup is how much you add on top of your cost to reach a selling price: markup = (price - cost) / cost x 100. It is the everyday tool for pricing products and jobs, and it is not the same thing as margin, which measures the same profit against the selling price instead of the cost. Mixing the two up is one of the most common and expensive pricing mistakes: a 50% markup is only a 33.3% margin.

This free markup calculator works in both directions. Enter a cost and a markup percentage to get the selling price, or enter your cost and selling price to see what markup and margin you are actually earning. Gross profit, markup and margin update live, so you can test price points in seconds. When the pricing goes into real quotes and invoices, the free generators on this site turn it into a clean PDF, and Portant automates the whole flow from HubSpot, Google Workspace and Microsoft Office.

Free and instant

No account and no spreadsheet. Enter two numbers and the price, profit, markup and margin are just there.
Works in both directions

Start from cost plus markup to set a price, or from cost plus price to see the markup you are earning.
Markup and margin together

Every calculation shows both percentages side by side, so the two never get confused in your pricing.

Who uses this markup calculator

Retail & e-commerce. Price products from landed cost and target markup, and see the margin you are really making.
Trades & services. Mark up materials and labor consistently across every job and quote.
Wholesale & distribution. Check what markup and margin a negotiated price actually leaves before you say yes.

Markup calculator FAQ

How do I calculate markup?

Divide the profit by the cost and multiply by 100: markup = (selling price - cost) / cost x 100. If an item costs $100 and sells for $150, the markup is 50%.

What is the difference between markup and margin?

Both compare profit to a base, but markup divides by cost while margin divides by selling price. The same $50 profit on a $100 cost is a 50% markup but a 33.3% margin. Markup is always the higher number.

How do I convert markup to margin?

Margin = markup / (100 + markup) x 100. So a 50% markup is a 33.3% margin, and a 100% markup is a 50% margin. This calculator always shows both so you do not need the conversion.

What markup should I charge?

It depends on your industry, competition and overheads. Common retail markups range from 20% to 100% or more; the key is that the resulting margin covers your operating costs and leaves a real profit. Use the calculator to test a few price points.

Is this markup calculator free?

Yes. It runs entirely in your browser with no signup and no limits, and nothing you enter is stored.

How do I turn the price into a quote or invoice?

Use the free quote generator or invoice generator on this site with the price you calculated, or let Portant generate priced documents automatically from HubSpot, Google Sheets or Microsoft Office.

Free markup calculator