Free tools
Free markup calculator
Enter a cost and a markup percentage to get your selling price, gross profit and margin instantly, or work backwards from a selling price. No signup, completely free.
Enter the numbers on the left and watch the results update live.
Results
Markup = profit / cost. Margin = profit / selling price. The same profit is a bigger percentage of cost than of price, so markup is always the higher number.
Trusted by 40,000+ teams
Markup is how much you add on top of your cost to reach a selling price: markup = (price - cost) / cost x 100. It is the everyday tool for pricing products and jobs, and it is not the same thing as margin, which measures the same profit against the selling price instead of the cost. Mixing the two up is one of the most common and expensive pricing mistakes: a 50% markup is only a 33.3% margin.
This free markup calculator works in both directions. Enter a cost and a markup percentage to get the selling price, or enter your cost and selling price to see what markup and margin you are actually earning. Gross profit, markup and margin update live, so you can test price points in seconds. When the pricing goes into real quotes and invoices, the free generators on this site turn it into a clean PDF, and Portant automates the whole flow from HubSpot, Google Workspace and Microsoft Office.
How to calculate markup
01
Enter your cost
Type what the product or job costs you, including materials and labor.
02
Add a markup or a price
Enter the markup percentage you want to charge, or switch mode and enter the selling price you have in mind.
03
Read the results
The selling price, gross profit, markup and margin update instantly as you type.
Price with the numbers, not a guess
Free and instant
No account and no spreadsheet. Enter two numbers and the price, profit, markup and margin are just there.
Works in both directions
Start from cost plus markup to set a price, or from cost plus price to see the markup you are earning.
Markup and margin together
Every calculation shows both percentages side by side, so the two never get confused in your pricing.
More than a calculator
Put your pricing to work
Working out one price is quick. When priced quotes and invoices go out every week, Portant generates, e-signs, sends and tracks them automatically from HubSpot, Google Workspace and Microsoft Office, with the templates you already use.
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Who uses this markup calculator
Retail & e-commerce
Price products from landed cost and target markup, and see the margin you are really making.
Trades & services
Mark up materials and labor consistently across every job and quote.
Wholesale & distribution
Check what markup and margin a negotiated price actually leaves before you say yes.
“Portant has been a game-changer for Clipboard! It's saved our sales team countless hours every week by generating order forms, proposals and contracts with info from HubSpot automatically filled in.”
“This product is a gamechanger for all of those painful manual document merges. Love what you and the team have built!”
“Portant helps us automate workflows related to many document types. Proposals, invoices, contracts, and pitch decks. It saves us time and has eSign built in.”
“Portant has been a game-changer for Clipboard! It's saved our sales team countless hours every week by generating order forms, proposals and contracts with info from HubSpot automatically filled in.”
“This product is a gamechanger for all of those painful manual document merges. Love what you and the team have built!”
“Portant helps us automate workflows related to many document types. Proposals, invoices, contracts, and pitch decks. It saves us time and has eSign built in.”
“Portant has been a game-changer for Clipboard! It's saved our sales team countless hours every week by generating order forms, proposals and contracts with info from HubSpot automatically filled in.”
“This product is a gamechanger for all of those painful manual document merges. Love what you and the team have built!”
“Portant helps us automate workflows related to many document types. Proposals, invoices, contracts, and pitch decks. It saves us time and has eSign built in.”
“Portant has been a game-changer for Clipboard! It's saved our sales team countless hours every week by generating order forms, proposals and contracts with info from HubSpot automatically filled in.”
“This product is a gamechanger for all of those painful manual document merges. Love what you and the team have built!”
“Portant helps us automate workflows related to many document types. Proposals, invoices, contracts, and pitch decks. It saves us time and has eSign built in.”
“Portant has been a game-changer for Clipboard! It's saved our sales team countless hours every week by generating order forms, proposals and contracts with info from HubSpot automatically filled in.”
“This product is a gamechanger for all of those painful manual document merges. Love what you and the team have built!”
“Portant helps us automate workflows related to many document types. Proposals, invoices, contracts, and pitch decks. It saves us time and has eSign built in.”
“Portant has been a game-changer for Clipboard! It's saved our sales team countless hours every week by generating order forms, proposals and contracts with info from HubSpot automatically filled in.”
“This product is a gamechanger for all of those painful manual document merges. Love what you and the team have built!”
“Portant helps us automate workflows related to many document types. Proposals, invoices, contracts, and pitch decks. It saves us time and has eSign built in.”
Markup calculator FAQ
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