Web Design Invoice Template - Free to Download and Use

January 23, 2024

This blog post dives into the importance of sending professional invoices, explores various web design invoice types, and provides a step-by-step guide on creating the perfect invoice.

James Fyfe
Co-founder - CEO

Web designers impact the digital landscape by creating beautiful websites and providing web development services. However, amidst the creative process, it's easy to overlook the importance of a streamlined invoicing system. 

Professional invoices, accompanied by a web design invoice template, can significantly enhance a web designer's credibility, expedite the payment process, and contribute to a more efficient web design business.

In this article, we will explore why web designers must send professional invoices, the most commonly used web design invoice types, how to quickly create an effective web design invoice, and when is the ideal time to send invoices to clients. Additionally, we will introduce a free web design invoice template designed specifically for web designers by Portant, optimized for your web design needs.

Why Must Web Designers Send Professional Invoices to Their Clients?

Sending professional invoices is essential for web designers for several reasons:

  1. Credibility: A professional invoice showcases your commitment to quality, enhancing your credibility.

  2. Legal Compliance: Invoices serve as legal records of transactions, ensuring both web designers and clients are protected in case of disputes or audits.

  3. Clarity: Well-structured invoices, provide a clear breakdown of services, costs, and payment terms, reducing the potential for misunderstandings.

  4. Organization: Invoicing using a web design invoice template helps web designers keep track of earnings, expenses, and client accounts, streamlining their web design business.

  5. Getting Paid Faster: Professionally designed invoices are more likely to be processed promptly, ensuring you get paid quickly.

What are the Most Used Web Design Invoice Types?

Web designers often utilize various web design invoice types depending on the nature of their projects and client agreements. Here are some of the most commonly used web design project invoice types:

  1. Standard Invoice: This is the basic invoice format listing services provided, costs, and the total price.

  2. Hourly Invoice: Hourly invoices, detail the hours worked on a project, the hourly rate, and the total billable amount.

  3. Recurring Invoice: For ongoing web maintenance or subscription services, recurring invoices are issued at regular intervals, such as monthly or annually.

  4. Prepayment Invoice: Some projects require upfront payments before work begins, and prepayment invoices, created using a web design invoice template, are used to collect these funds.

  5. Debit Invoice: In cases of late payments, debit invoices are sent to remind clients of their outstanding balances.

  6. Credit Invoice: Credit invoices are issued when a client has overpaid, and the excess amount needs to be refunded or credited to future work.

  7. Mixed Invoices: Complex projects may require combining the above web design invoice types to accurately reflect the billing structure.

How to Make a Web Design Invoice?

Creating an effective web design invoice is crucial for showcasing your seriousness as a provider of web design services. It also increases the likelihood that you will get paid on time, and don’t have to remind clients via a past-due invoice email to pay you.

If you prefer an already pre built web design invoice template that contains all the important invoicing details use Portant's free Google Sheets invoice template optimized for your web design needs, and get the heavy work out of the way. For more information on each of the elements and information that need to be included check the step-by-step guide which follows below. 

Download the Invoice Template

Here's a step-by-step guide to creating an invoice that ensures you get paid faster:

  1. Contact Information: Utilize the web design invoice template shared above to insert your full name or business name and contact details, ensuring the invoice is correctly addressed.



  1. Invoice Number and Date: Assign a unique invoice number provided by the web design invoice template, and include the invoice date to keep your invoicing process organized.
  1. Services Provided: List all the services you've offered. Be specific and provide a brief description of the work for a professional issuing a detailed invoice.

  2. Itemized Costs: Indicate the cost for each service, including hourly rates, fixed fees, or other applicable charges.



  1. Total Amount Due: Calculate the total cost by summing up the cost of individual services. Include any applicable taxes using the web design invoice template.

  2. Payment Terms: Specify your preferred payment terms, such as payment due date and any late payment fees or discounts for early payments.
  1. Payment Instructions: Provide detailed instructions on how clients can make payments, including bank account details or online payment links.

  2. Terms and Conditions: Include relevant terms and conditions, such as your cancellation policy, copyright ownership, or confidentiality agreements, as indicated in the web design invoice template.

  3. Additional Notes: Use this section for any extra information or messages you want to convey to the client.

For a detailed guide on how you can take advantage of Portant’s invoicing software workflow check the video breakdown below and feel free to contact us if you have any questions:

How to Send Professional Invoices as a Web Designer?

While creating invoices is crucial, sending them in a professional way is equally important. The common practice is to email invoices manually, but there are more efficient ways to handle this process. Portant offers an invoicing workflow that simplifies the entire process.

Once you've created your invoice using the web design invoice template, here's how you can send it to your clients with ease:

  1. Automated Emailing: Portant's invoicing workflow allows you to connect your email directly to the platform, streamlining the process of sending professional invoices. This feature automates the emailing process, saving you time and effort.



  1. Email Tracking: The platform also provides tracking features, allowing you to monitor whether your client has received or viewed your invoice email.

When is the Perfect Time to Send Your Web Design Invoices to Your Clients?

The timing of your web development invoice delivery is crucial for ensuring prompt payments. Here are some key considerations for determining when to send your web design invoices:

  1. Project Milestones: Send invoices at critical project milestones or upon completing specific tasks. This approach ties payments to project progress.

  2. Recurring Services: For subscription-based services, send invoices at the agreed-upon intervals, such as monthly or annually.

  3. Prepayment Invoices: If your project requires an upfront payment, send the prepayment invoice before commencing any work.

  4. Billing Cycle: Some businesses have a set billing cycle, so send invoices on the designated dates for consistency.

  5. Agreed Payment Terms: Follow the payment terms agreed in your contract or service agreement. This could be immediate, net 15, net 30, or other terms, improving the efficiency of your web design business.

  6. Grace Period: Provide a reasonable grace period for clients to review and process the invoice before the due date, improving the chances of getting paid quickly.

  7. Automated Reminders: Use automated invoice reminders through platforms like Portant to gently nudge clients when payment is due, ensuring timely payments.

As a web designer, sending professional invoices is a critical aspect of your web design business operations. It not only conveys your professionalism but also ensures timely payments for your hard work. 

By using the right invoice types, creating detailed invoices, and leveraging automation tools like Portant's invoicing workflow, you can streamline the invoicing process and increase the likelihood of getting paid quickly. 

Also, don’t forget that careful timing of invoice delivery aligns with project milestones and agreed payment terms, ultimately contributing to a smoother and more efficient financial aspect of your web design business.

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